A novel concept: charging your product cost. Problem is if you raise ticket prices, you fall to the bottom of web ticket searches. What do you do?

Freeways in California are still clogged...you just cut out the flipflops and shorts crowd!

Charge the cost...it is that simple. It is simple economics...really! People will still travel! Stop shaking out the passengers with endless fees. Freeways in California are still clogged...you just cut out the flipflops and shorts crowd! ...Charge the cost...it is that simple.